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Recruitment 2.0: modern approaches to employee acquisition abroad

In today's globalized world, international recruitment has become an important factor for companies looking to expand their business to international markets. However, employee acquisition abroad often poses a challenge, as it is associated with cultural differences, legal frameworks, and other challenges. Here are some modern approaches that can help companies in international recruitment:

Modern approaches to employee acquisition abroad

1. Utilize Social Media

Social media has become an essential tool for reaching talented employees abroad. Companies can use social media platforms to showcase their company, culture, and job openings. They can also launch targeted social media campaigns to reach specific audiences and differentiate themselves from other companies.

2. Mobile Recruiting

An increasing number of people use mobile devices to surf the internet and search for jobs. Therefore, companies should make their recruitment processes more mobile-friendly to reach potential candidates on the go. This may include optimizing job advertisements and application processes for mobile devices, as well as using mobile apps to reach candidates.

3. Leverage Big Data and AI

Big data and artificial intelligence (AI) are modern approaches that can help companies with international recruitment. By analyzing large amounts of data, companies can identify trends and patterns that can aid decision-making in the recruitment process. AI-based solutions can also help identify candidates that best fit the requirements of open positions.

4. Employer Branding

Another modern approach to employee acquisition abroad is employer branding. Companies can present their brand and culture to attract potential candidates and differentiate themselves from other employers. This may involve positioning the company as an attractive employer, establishing a strong employer brand, and creating a positive work environment.

5. Virtual Interviews

Virtual interviews are another modern approach to international recruitment. By using video and teleconferencing tools, companies can interview potential candidates remotely, saving time and costs. Virtual interviews can also help accelerate the recruitment process and reach candidates from different countries.


In summary, modern approaches such as social media, mobile recruiting, big data and AI, employer branding, and virtual interviews offer companies new opportunities to attract talented employees abroad. By leveraging these approaches, companies can more quickly and effectively find the right employees and successfully expand their international business.

If you need assistance with international recruitment, contact us at AV-LEAD. We have extensive experience in international recruitment and can help you leverage the most modern approaches for employee acquisition. We will support you in creating a strategy tailored to the needs of your company and the positions to be filled, and work with you to find talented employees who can drive your company to success.

We also utilize modern technologies and tools to optimize and streamline the recruitment process. Through the use of online platforms and automated workflows, we can accelerate the process while ensuring that each step is carefully and professionally executed.

Additionally, we have an extensive network of contacts and a comprehensive database of potential candidates abroad. We use our network and resources to provide you with access to talented professionals who might otherwise not have become aware of your job offers.

We also understand the cultural differences and legal frameworks that play a role in international recruitment. Our experienced consultants can help you understand and master these differences so that you can achieve your international business goals.

Our clients appreciate our professionalism, personalized service, and customized solutions. We work closely with our clients to understand their requirements and develop a recruitment strategy tailored to their specific needs.


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