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How to find excellent personnel in Central Europe for your expansion abroad

Updated: Apr 28, 2023

Expanding a foreign company into a new market can be an exciting and lucrative venture. But one of the biggest challenges of entering a foreign market is finding suitable personnel to meet the company's needs. It can be difficult to find qualified employees who understand the language and culture of the target country and can integrate seamlessly into the existing corporate culture.

In this article, we show you how to find suitable staff in Central Europe as part of your expansion. We share with you our tips and strategies to maximize the likelihood of a successful expansion.

Excellent personnel in Central Europe for expansion abroad

1. Use online platforms

One of the best ways to find suitable personnel is to use online platforms. There are many platforms specifically designed for finding professionals, such as LinkedIn, Xing, StepStone and Indeed. These platforms allow companies to post job openings and receive applications from candidates looking for new career challenges.

When doing so, it is important to create a clear job description and make sure it includes all the necessary requirements. Also, when researching on platforms such as LinkedIn or Xing, invest enough time to search for candidates who have all the skills and experience you need. Use keywords to optimize your search, and refine your results to show only the most suitable candidates.

2. Recruitment agencies

Another way to find qualified staff abroad for your expansion is to work with recruitment agencies. These specialize in helping companies find skilled workers who meet their specific needs.

Recruitment agencies usually have a deep understanding of the labor market in their country and can quickly find candidates who have the required skills and experience. They can also help overcome language and cultural barriers and speed up the hiring process.

These agencies often have extensive databases of candidates as well, and can therefore identify and suggest potential candidates quickly and efficiently.

There are several types of employment agencies, including executive search agencies, which specialize in finding managers, and temporary employment agencies, which place workers with companies in need of temporary labor.

Typically, employment agencies are compensated by commission from the employer. In our example, at AV-LEAD Expansion Consulting, this commission only accrues if a candidate is successfully placed. If no suitable personnel is placed, you will not incur any costs.

3. Networking events

Networking events are also an excellent way to find suitable personnel for your new foreign branch. There are many events that focus on specific industries or professions and bring together companies and professionals to network and network together.

These events can also be a great opportunity to learn more about the job market and culture in the target country. You can gain valuable insight into local business practices and working conditions, and make contacts that can later be helpful in finding suitable personnel.

It is important to present yourself and make contacts at these events. Talk to other companies, professionals and experts at the event to learn more about their experiences and knowledge. You can also advertise your own job openings at these events or search specifically for candidates who match your requirements.

4. Social media

Social media platforms such as Facebook, Twitter, and Instagram can be equally valuable resources for finding suitable personnel for your new overseas office. You can post job openings on your social media channels and ask your followers to share them for greater reach.

LinkedIn, for example, is a popular social media platform for finding qualified personnel. It allows companies to post job openings, search candidate profiles and connect with potential candidates. LinkedIn also offers tools to search for candidates with specific skills and experience to ensure you find the right applicant.

In addition, you can use social media to raise their employer profile and reach out to potential candidates. By posting content that showcases the company and its culture, companies can create a positive perception and attract potential employees who are a good fit.

Social media platforms can likewise help speed up and simplify the recruitment process. They allow companies to receive applications online and automatically filter them to find candidates who match the job requirements.

5. Job fairs

Job fairs are another way to find suitable personnel abroad. These fairs bring employers and employees together and offer companies the opportunity to present their company and their job offers. Typically, job fairs are organized by universities, professional associations or other organizations.

When you attend a job fair as an employer, it is possible to meet potential applicants directly and gather information about their skills, experience and qualifications. You can also use the opportunity to present your company and its culture and answer questions from interested applicants.

Job fairs can also be a way to strengthen their employer brand and position your company as an attractive employer, as well as increase awareness of your firm.

To maximize the benefits of job fairs, make sure you are prepared and have a clear idea of the type of employees you are looking to hire. It is also helpful to prepare materials such as job descriptions, company brochures and business cards that can be distributed at the job fair. Also remember that you want to make a positive impression during the job fair, so you should appear polite and professional and focus on the needs and questions of potential applicants.

6. Job portals

Job portals are special online platforms that support companies in their search for suitable personnel. These portals allow companies to post job openings and receive applications from candidates.

As an employer, you can use job portals to advertise open positions and reach potential candidates who are actively looking for work. You can usually post a detailed description of the job, requirements and qualifications, and receive applications online.

Job portals can also help you save time and money on recruitment. Compared to traditional advertising in newspapers or magazines, job portals can increase your reach and provide a greater number of potential applicants. In addition, some job portals offer additional features such as the ability to automatically filter applications to find candidates who match the job requirements.

However, it is important to note that there are many job portals and not all of them are the same. Some job portals specialize in specific industries or professions, while others offer a broader range of job opportunities. There may also be differences in costs, features, and target audiences. So it's worth comparing the different job portals and choosing the one that best suits your needs and requirements.

7. Employee referrals

Employee referrals can be a great way to find suitable personnel for expansion. You can ask your employees to recommend potential candidates who match their requirements. Employee recommendations are often a reliable and cost-effective way to find qualified employees who fit the company culture.

Compared to other methods such as job portals or recruiters, employee referrals can save you time and money by allowing you to focus on a smaller group of candidates who have already been recommended by employees and who could potentially be a good fit.

In addition, employee referrals can also help increase employee retention and motivation. When employees know that their recommendations are taken seriously and valued, they can feel more connected to the company and motivated to recommend quality candidates.

To successfully leverage employee referrals, it's important to have clear policies and processes in place. You should make sure employees know what type of candidates you are looking for and what rewards are available for successful referrals. It's also helpful to have internal referral programs that incentivize employees to refer candidates, such as through bonuses or other rewards.


Expanding a foreign company into the Central European region can be a challenging but rewarding experience. One of the biggest challenges in expansion is finding suitable personnel who meet the company's requirements and fit the corporate culture.

However, there are several strategies that companies can employ to find suitable personnel. These include networking at events and job fairs, using social media platforms and job portals, and employee referrals. Each of these strategies has its advantages and disadvantages, and it may make sense to use a combination of methods to achieve the best possible results.

As an expansion consultancy and recruitment agency, we can help your company find suitable staff, saving you time and money. We have an extensive network and years of experience in the placement of professionals. Our services include not only the search for suitable personnel, but also support in the integration of new employees and the development of strategies for long-term employee retention.

So if you are planning to expand into the Central European region or are already active there and need support in finding suitable personnel, we look forward to hearing from you!


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